An “I” For Beauty

Day 028 – August 19, 2011

For today’s post, Disclaimer No. 1 has been invoked.

Along with a newspaper article I read today, I saw something at our local grocery store that made me pause.

In the health aisle – where the shampoo, makeup, eyeliner, and other beautification aids are sold – there are faces plastered on all the walls over the products. All of those faces are of Caucasian women. Some of the models even have blond hair. Heck, even Andie MacDowell and Kelly Ripa are featured in this aisle smiling over all the folks who want to buy toothpaste and lipstick.

There is nary a model being showcased in this aisle as an epitome of beauty who looks anything like 90 percent of the shoppers.

What must a dark-skinned, dark-haired Peruvian woman think when they look around this section of the store and see symbols of beauty that look nothing like her?

I don’t know. Perhaps I’ll go ask the women who frequent my local Target in northern Virginia and ask them what they think when they look at the covers of Cosmopolitan, Vogue, and ELLE, where the models possess body types that look nothing like 90 percent of the shoppers.

This is one of those days I am happy to have that Y chromosome running around my genome.


About sinpolaris

sinpolaris is the psuedonym of a guy who likes to write.

Posted on January 27, 2012, in Peru, Similar and tagged , , , . Bookmark the permalink. 3 Comments.

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